About Us


NEWBSANITY is for anyone who embraces the thrill of a challenge. To us NEWBSANITY is not just a name, it is a lifestyle. We are part adrenaline junkie, part fitness enthusiast and definitely on the fun side of crazy. As a member of this group you will have the opportunity to participate in events, activities and adventures that you will be proud to accomplish...and your friends will actually want to hear about. 


At the heart of NEWBSANITY is the idea: “Live Life on the Edge.”  We create unique events and corporate outings that are both challenging and fun. Our events, such as the Mud Gauntlet, Extreme Ravine 5K and Commando Cup, leave participants feeling a combination of exhilaration and exhaustion.


Jarrett D. Newby (Jarry)


When it comes to NEWBSANITY, Jarry is the obstacle building guru. He brings over 30 years of experience in construction and land development. His ability to create well-built and challenging structures enables NEWBSANITY to offer obstacles that go toe-to-toe with any of the national event brands. With an additional 10+ years of event management experience as a professional motocross race official, he knows how to make event day run smoothly. In his spare time, he enjoys being a certified badass: he races motocross, runs marathons and is a 4-time age group winner at World’s Toughest Mudder!


Jarrett S. Newby


When it comes to NEWBSANITY, Jarrett is the brains and good looks behind the operation (He also writes the marketing/informational materials...like this website). Jarrett’s background includes time working at the NCAA, where he was involved in event management for various championships and 5+ year with the professional motocross series as a race official. He is a former Division I track & field/cross country stand-out and more recently a 3-time World’s Toughest Mudder competitor, with a best finish of 8th overall. Jarrett’s other hobbies include: motocross, hiking, triathlons and crossfit.


Father & Son


Whether it’s riding motocross, competing in 24-hour obstacle mud races or waterskiing around icebergs, these two embrace the NEWBSANITY motto of “Live Life on the Edge.” Their quest for new and exciting adventures and the desire to share these experiences with others is how NEWBSANITY was born. Together they form a team that is passionate about creating unique events that participants will have fun doing and be proud to accomplish.